What’s preventing you to use marketing to your advantage?
„I invest, but I will get the money back? Guaranteed?”sești marketing to your advantage?
Benjamin Franklin wrote a phrase that has remained famous:
„In this world, nothing can be said to be certain, except death and taxes.”
So outside of those two elements, nothing can be guaranteed in life. This does not mean that we do not provide guarantees for our work. What you need to know is that in terms of marketing, we must always beware of those who promise guaranteed results. Certainly, they will not only entice you for a few months, and then to tell you, with sadness: I did everything I could, but it doesn’t work…
We want to go on the road to something more strategic, and what we can give you the promise certainly is the transparency.
What you see is what you get!
„Marketing is stupid. Important is to have the right product for the right people!”
Let’s say that you really the product (or service) the ideal: quality at a price perfectly, placed faultlessly. How will they find out „the right people” for him?
Even one of the four P’s of the marketing basis, in addition to product, price and placement, is promoting.
Without proper communication, without objectives, without defining your audience, it’s like winking in the dark. Nothing you know that you can do with the eye, if no one else sees this gesture.
So, no, marketing is not silly, if it’s done by professionals.